Client stories that create value.
The Next Horizon is a multiplatform content program that showcases Wells Fargo’s most meaningful partnerships. As creative director, I personally interviewed the CEOs and other C-level executives of the world’s leading companies—Verizon, PIMCO, Brookfield, Franklin Templeton, IHG, and more, including Wells Fargo itself—to create a slate of client stories that not only highlighted the best of Wells Fargo Corporate & Investment Banking’s abilities, but also deepened the relationship between Wells Fargo and its featured clients.
I led the story development and writing of short films for Bloomberg TV and digital, print articles for Bloomberg Businessweek, and audio microcasts for Bloomberg Radio and Bloomberg Podcasts.