Immersing audiences in the story of a luxury watch brand.

Patek Philippe trusted Bloomberg to produce its first-ever custom content. To safeguard the brand and bring its story to life in its truest and most meaningful form for the Bloomberg audience, I dug in deep with the Patek Philippe brand team and its heritage materials. In 2024, we created a custom article with an illustrated timeline outlining the watchmaker’s heritage. In 2025, we partnered with the Patek Philippe Boutique Miami Design District to craft an immersive article with custom photography and a supplementary short-form promotional video.