Gamifying Chrome.
Inspired by the IT Security Decision-Maker’s penchant for content about gaming, I led the conceptualization and execution of a multiplatform gamified creative campaign for Chrome Enterprise, capturing audience attention with first-to-market interactive experiences—from memory game ad units to an experiential, arcade-style game at the Bloomberg Technology Summit—to reveal evolving security threats and raise awareness of Chrome Enterprise as a solution.
Building credibility.
I interviewed Google’s target audience onsite at the Bloomberg Technology Summit to craft timely content that touted the importance of browser security and introduced audiences to Chrome Enterprise. Showcasing cybersecurity leader perspectives to an audience of their peers boosted the credibility and relevance of Chrome Enterprise as a thought leader in the space.
Proving value.
Through a series of data-driven, animated videos, we showcased how unique Chrome Enterprise capabilities respond to the security threats that pose the greatest risk to firms across the country.
Demonstrating impact.
We follow a day in the life of Bloomberg Chief Digital Officer Julia Beizer as she leverages Google Chrome to disrupt the digital newsroom.